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Location-based service revenues will grow to € 34.8 billion in 2020
The global market for mobile location-based service (LBS) will show solid growth in the next few years, according to a new research report from the analyst firm Berg Insight. LBS revenues are forecasted to increase from € 10.3 billion in 2014 at a compound annual growth rate (CAGR) of 22.5 percent to € 34.8 billion in 2020. “The increase in usage of LBS has resulted in significant revenue growth, especially for leading players like including Google, Facebook, Baidu, Tencent, Twitter and Yahoo!”, said André Malm, Senior Analyst, Berg Insight. Together, these companies accounted for an estimated 60 percent of global LBS revenues in 2014. The social networking and entertainment category – comprising services like social networking, messaging apps and games – is now the largest LBS segment in terms of the number of users and the second largest is terms of revenues. “Revenue growth in the category comes from a larger active user base and the fact that more leading players have started to monetise their mobile services, primarily through ads and in-app purchases”, said Mr Malm. The local search and information service category, which includes general search services, directories, local discovery, shopping and coupon services, is now the second largest LBS category in terms of unique users, but the largest in terms of revenues. Mapping, navigation and transportation is the third largest segment both in terms of revenues and in terms of the number of active users. Although the number of active users of mapping and navigation services is still growing, revenues are only increasing slowly as competition from free and low cost services has intensified. Since over-the-top players now dominate the LBS ecosystem for consumer oriented apps and services, mobile operators are instead looking for new opportunities to monetise location data through various forms of enterprise and B2B services. Location data is now used to enhance a broad range of services such as fraud management, secure authentication and location-based advertising. Some operators have also launched analytics services for external customers that use the insights for applications such as site selection and footfall monitoring in the retail industry, outdoor media planning for advertisers, as well as for urban planning and traffic monitoring. “Operators however often face uncertainty regarding subscribers’ reaction to privacy issues regarding mass location data collection, which still limits the willingness to launch analytics services on a broad scale”, concluded Mr Malm.

The installed base of cellular M2M devices in the retail industry to reach 44.3 million by 2019
The number of cellular M2M connections in the retail industry reached 23.1 million worldwide in 2014, according to a new research report from Berg Insight. Cellular M2M technology enables devices such as POS terminals, ATMs, digital signs and ticketing machines to be used at new locations where fixed line connectivity is unavailable or impractical. The technology has a more transformational effect on markets such as vending and parking, where machine operators need to reorganize their operations in order to benefit from the availability of real-time information. Berg Insight forecasts that the number of cellular M2M connections in the global retail industry will grow at a compound annual growth rate (CAGR) of 13.9 percent during the next five years to reach 44.3 million connections in 2019. Shipments of cellular M2M devices for retail applications will at the same time increase at a CAGR of 7.1 percent from 9.4 million units in 2014 to 13.2 million units in 2019. POS terminals constitute the largest device segment and accounted for 90 percent of all cellular M2M connections in the retail industry at the end of 2014. The market for wirelessly connected POS terminals is however relatively mature, and most of the market growth is driven by the increasing use of electronic payments in emerging markets. In terms of penetration, the multi-space parking meter segment is furthest ahead. The multi-space parking meter segment was one of the first vertical markets to embrace cellular M2M connectivity and has reached a penetration rate well above 50 percent. In recent years, cellular connectivity has also found its way into the single-space parking meters market, which has become one of the fastest growing segments. Berg Insight expects that the vending machine segment will present a major opportunity for wireless connectivity in the long term, and today just 1.2 million of the world’s 17 million vending machines are online. “Every vending machine will eventually be connected, but costs for the wireless M2M hardware and subscriptions still need to come down significantly before this vision becomes reality”, Mr Kurkinen concludes.

The installed base of wireless M2M devices in the oil & gas industry to reach 1.25 million by 2019
According to a new research report from the analyst firm Berg Insight, the number of devices featuring cellular or satellite connectivity deployed in oil & gas applications worldwide was 0.5 million at the end of 2014. Growing at a compound annual growth rate (CAGR) of 20.1 percent, this number is expected to reach 1.25 million units by 2019. The split between cellular and satellite based M2M devices at the end of the forecast period will be 0.99 million units and 0.27 million units respectively. The oil & gas industry is characterized by remote and inaccessible facilities where wireless communication in many cases is the only viable option for transferring M2M data. Pipeline monitoring and tank monitoring are the top two M2M applications in the midstream and downstream segments while on-shore well field equipment is the most common wireless application in the oil & gas upstream segment. Wireless M2M solutions have become increasingly popular in oil & gas applications in the past few years. The main drivers for adoption are safety and environmental concerns, regulatory compliance and demand for improved operational efficiency. “In 2014, M2M solutions in the oil & gas market experienced very healthy growth levels before slowing down at the end of the year when oil prices reached half of previous levels”, said Johan Svanberg, Senior Analyst, Berg Insight. North America is the leading region for wireless M2M in oil & gas and energy producers in the region were particularly affected by the price drops which resulted in halted investments. This change in the market has however led to an increased focus on cost savings and efficiency. He adds that new technology and solutions with a demonstrated high ROI are prioritised, especially when combined with Solution-as-a-Service business models which minimise the initial investment. Automation, remote control and monitoring are extra important in order to make it cost effective to extract, transport and distribute unconventional resources such as shale gas and tight oil. Major M2M companies, oil & gas M2M specialists and global industrial technology companies are active on the wireless M2M application market in the oil & gas industry. Sierra Wireless, Digi International, Orbcomm and Numerex are major M2M players that deliver solutions to a wide range of industries including oil & gas. FreeWave Technologies is an important vendor of M2M private radio solutions to the North American upstream and midstream oil & gas markets. Pason Systems and Zedi are Canadian based companies which are major vendors of specialized field instrumentation, equipment, services and M2M solutions for the upstream and midstream segments. CriticalControl, Elecsys, ZTR Control Systems, eLynx Technologies, Willowglen Systems, Oleumtech, AMCi Wireless, DataOnline and American Innovation are providers of specialised wireless M2M solutions for remote control, monitoring and automation in oil & gas. Tanklink, ISA, Sensile Technologies, Silentsoft, Powelectrics and Silicon Controls are major vendors of remote monitoring solutions for storage tanks in the downstream segment. Other important players are global technology and automation companies. Emerson, Siemens, General Electric, Schneider Electric, Honeywell, ABB and Rockwell Automation are all major providers of wireless control solutions to the oil & gas industry.

Public transport ITS in Europe is a billion-euro market
According to a new research report from the analyst firm Berg Insight, the market value for Intelligent Transport Systems (ITS) deployed in public transport operations in Europe was € 1.03 billion in 2014. Growing at a compound annual growth rate of 7.2 percent, this number is expected to reach € 1.46 billion by 2019. Berg Insight is of the opinion that the European market for ITS for public transport is in a growth phase which will continue throughout the forecasted period. The fluctuating economic climate has in most countries had limited effect on this market as the public investments which underpin a major part of the ITS initiatives have remained stable throughout the periods of crisis in most countries. A group of international aftermarket solution providers have emerged as the leaders on the European market for public transport ITS. The dominant providers are Trapeze Group, INIT and IVU, all having European headquarters in the German-speaking region and substantial installed bases across a multitude of countries in Europe and beyond. Examples of companies with major market shares on national markets in Europe include Ineo Systrans in France and Vix in the UK. Other significant players include the Spanish groups Indra, GMV and Grupo Etra, Swarco’s subsidiary Swarco Mizar in Italy, Atron in Germany, Italy-based PluService, the Norwegian provider FARA and the Belgium-based company Prodata Mobility Systems. Volvo Group is moreover a notable player from the vehicle OEM segment, offering the ITS4mobility system in partnership with Consat Telematics in Europe. “Similarly to adjacent telematics verticals, the European market for public transport ITS has in recent time seen a number of significant mergers and acquisitions”, said Rickard Andersson, Senior Analyst, Berg Insight. He mentions the recent deals Prodata Mobility Systems which was acquired by Kapsch CarrierCom in July 2014 and Sabatier Geolocalisation’s acquisition of SPIE Sud-Est’s Silvie business in October in the same year. The leading ITS provider Trapeze Group has moreover acquired a large number of providers of complementing technology in 2012–2014. Berg Insight anticipates that this consolidation trend will continue in the upcoming years. “Several players continue to have inorganic growth as a key strategy, so further M&As can be expected among telematics and ITS providers for public transport in 2015–2016”, concluded Mr. Andersson.

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