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2016-05-27
The number of smart homes in Europe and North America reached 17.9 million in 2015
According to a new research report from Berg Insight, the number smart homes in Europe and North America reached 17.9 million in 2015. North America is the world’s most advanced smart home market and the region had an installed base of 12.7 million smart homes at the end of the year, a 56 percent year-on-year growth. The strong market growth is expected to last for years to come, driving the number of smart homes in North America to 46.2 million by 2020, which corresponds to 35 percent of all households. The European market is 2–3 years behind North America in terms of penetration and market maturity. At the end of 2015, there were 5.3 million smart homes in Europe and the market is forecasted to grow at a compound annual growth rate (CAGR) of 54 percent in the next five years to reach 44.9 million smart homes by 2020, which corresponds to 20 percent of all European households. The most successful products on the smart home market include smart thermostats, security systems, smart light bulbs, network cameras and multi-room audio systems from vendors such as Philips Lighting, Honeywell, Belkin, Nest, Ecobee, MyFox, Sonos, Canary, Netatmo and D-Link. Major vendors of comprehensive whole-home smart home systems include a mix of energy-, security- and communication service providers and home automation specialists such as Vivint, ADT, Comcast, Control4 and AT&T in North America and Verisure, eQ-3, RWE, Deutsche Telekom and Loxone in Europe. “There is no doubt that regular consumers in the future will own and operate a wide range of connected objects in their homes, from connected home appliances and luminaires to thermostats and security devices” said Johan Svanberg, Senior Analyst, Berg Insight. The smart home market is still in its infancy though and many smart home ecosystems are underdeveloped and products are often complicated to use. “Attractive use cases, interoperable devices and well-implemented user interfaces are needed in order to accelerate the market”, added Mr. Svanberg. Several ICT industry giants are now betting on voice driven user interfaces to make it easier to control smart home solutions. The Alexa service from Amazon has quickly become popular and shows the value of smart home solutions to a broader audience. Furthermore, Apple’s HomeKit platform supports the company’s voice driven digital assistant Siri. Microsoft is likely to push their Cortana service as a foundation for controlling connected devices and services and Google announced its conversational digital assistant named Google Assistant in May 2016.

2016-05-16
Berg Insight is hiring
We are expanding our office in Gothenburg and are looking for an additional analyst. Find out more about the available position on the link below or find our ad on Linkedin.
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2016-04-21
3.4 million users of mobile telecare systems predicted in Europe and North America by 2021
The number of people monitored using mobile telecare systems in Europe and North America was about 450,000 at the end of 2015 according to a new research report from the M2M/IoT analyst firm Berg Insight. Growing at a compound annual growth rate (CAGR) of 40 percent, this number is expected to reach almost 3.4 million by 2021. There are several types of monitoring systems that can help elderly and people with cognitive disabilities to live independently in their homes for as long as possible. These assistance systems are usually called telecare systems, telecare alarms or social alarms in Europe and Personal Emergency Response Systems (PERS) or medical alert systems in North America. Berg Insight estimates that there were close to 5.0 million telecare alarms in the EU28+2 and about 2.2 million PERS systems in North America at the end of 2015. The penetration among people 65 years and older is typically 3–5 percent in many countries in Western Europe and North America. “Many insurance and social care programmes now aim to reduce healthcare costs by providing care at home by using technologies like telecare and telehealth systems”, said André Malm, Senior Analyst at Berg Insight. “Telecare service providers and carers are showing increasing interest in mobile telecare solutions that are better suited for some users than traditional systems that only work indoors”, added Mr. Malm. Mobile telecare systems are portable and incorporate cellular connectivity as well as GPS to support the needs of elderly with active lifestyles. Some mobile telecare systems are also designed to assist people suffering from Alzheimer’s and dementia that are prone to wandering, as well as people with autism and epilepsy or other medical conditions such as certain forms of cardiac arrhythmia and diabetes. Several companies are now offering telecare systems in the form of wristwatches or wearables. Many different form factors are likely to co-exist since the needs of the users can vary considerably depending on their age, medical condition or cognitive ability. Moreover, the product design is also becoming more important for devices aimed at the growing number of active seniors. “The look and feel of mobile telecare devices can be very important in some segments since many users do not want to feel embarrassed by wearing a device that can be perceived as age-defining”, concluded Mr. Malm.

2016-04-20
2.8 million pets to be equipped with tracking devices in Europe and North America by 2021
The number of pets monitored using GPS locator devices in Europe and North America was about 300,000 at the end of 2015 according to a new research report from the M2M/IoT analyst firm Berg Insight. Growing at a compound annual growth rate (CAGR) of 45 percent, this number is expected to reach 2.8 million by 2021. Solutions for pet tracking and monitoring available on the market today range from VHF-based systems mainly intended for hunting dogs, to GPS-based locators aimed at creating peace of mind for owners of domestic dogs and other larger pets. The size and weight of GPS locators equipped with cellular communication modules available today are most suitable for monitoring dogs and cats weighing more than 4 kilograms. Pet locator devices typically have features that allow owners to view real-time location and set geofences to receive alerts when the pet wanders outside of these. Many devices are also fitted with accelerometer sensors that can give insights into the pet’s behaviour by tracking daily activity and health trends. Pet locator devices are marketed by a growing number of specialist pet locator vendors, as well as several vendors active in other consumer-oriented locator segments. The potential market for pet locator devices is very large. There are now an estimated 150 million dogs and 160 million cats in Europe and North America. About 32 percent of the households in Europe and 65 percent of the households in North America own at least one pet. “Most people consider their pets to be part of the family and are willing to spend significant amounts of money on pet products and accessories”, said André Malm, Senior Analyst at Berg Insight. He adds that there are still several barriers to growth for pet locator devices, including product performance related factors such as battery life, size and weight, as well as market related factors like cost and consumer awareness. “The main remaining barrier is low awareness among potential customers. Pet locator devices is a relatively new consumer product category, marketed by about a dozen small companies with limited marketing budgets”, continued Mr. Malm. Nevertheless, market awareness is building through word of mouth marketing as well as articles and reviews in pet related media.

2016-04-11
Berg Insight welcomes Anders Frick as Senior Analyst
We welcome our new colleague Anders Frick to Berg Insight. Anders will work as an M2M/IoT analyst in our Gothenburg office. He joins from Lund University's Faculty of Engineering where he was Editor-in-Chief for LTH-nytt, a technology related magazine.

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