Berg Insight

HOME

ABOUT US

REPORTS

SUBSCRIPTIONS

FAQs

NEWS ARCHIVE

News

In the media

NEWS ARCHIVE / News

2010-02-03
Berg Insight says 34 million security applications will be connected to European cellular networks in 2014
According to a new research report from the analyst firm Berg Insight, shipments of wireless M2M modules for security applications in EU27+2 will grow from 2.3 million in 2009 to nearly 22 million by 2014. At the same time, the number of alarm systems and tracking devices monitored from an alarm receiving centre or similar will grow from about 10 million in 2009 to 34 million by the end of 2014. Vehicle tracking and recovery is a major application area for wireless M2M communication in the security industry. Devices combining GPS and GSM/GPRS technologies enable monitoring services for any mobile object. Passenger cars and commercial vehicles constitute the main target markets by virtue of numbers and individual value, but there are also many niche markets such as construction equipment as well as leisure vehicles and boats. Today, clients are frequently advised to install security systems that take advantage of wireless communication and satellite positioning when applying for an insurance policy. “If you buy a top-of-the-range luxury car in European countries such as the Benelux or the UK, your motor insurer will most probably require that it is equipped with a GSM/GPS anti-theft system”, says André Malm, senior analyst at Berg Insight. He adds that once the European eCall initiative to equip all cars with GSM/GPS technology to enable automatic 112 emergency calls in case of an accident is in place, this will most likely also drive adoption of stolen vehicle tracking services that can use the same technology. Insurance companies also encourage the use of dual fixed line and wireless signalling solutions in monitored alarm systems. Only a single landline connection between the alarm system and the alarm receiving centre is no longer deemed sufficient for high security premises. By adding a secondary wireless link, communication becomes much more reliable and cannot easily be disrupted. Moreover, there is a significant untapped potential in the residential market segment that can be fulfilled with the latest generation of monitored alarm systems with GSM/GPRS or dual signalling technology. Berg Insight estimates that there will be nearly 4 million alarm systems connected to wireless networks in Europe by 2014.

2009-12-23
Berg Insight to participate in the Mobile World Congress 2010
Berg Insight will take part in the 2010 event in Barcelona that is held February 15-18. There will be 4 representatives from Berg Insight at the event. Please contact us if you would like to take the opportunity to meet with us there. Click on the link below for more information about the event.
»»Read more

2009-12-14
Berg Insight says machines account for 1.4 percent of mobile network connections worldwide
According to a new research report from the analyst firm Berg Insight, 1.4 percent of the mobile network connections worldwide were used for wireless machine-to-machine (M2M) communication at the end of 2009. The shares in the EU and the US were 2.4 percent and 4.3 percent respectively. In the next five years, the total number of wireless M2M connections is forecasted to grow at a compound annual growth rate (CAGR) of 25.6 percent to reach 187.1 million connections in 2014. By the same year M2M as a share of the total number of cellular connections is projected to reach 3.1 percent. “The global wireless M2M market has felt the impact of the economic downturn in the past year”, said Tobias Ryberg, Senior Analyst, Berg Insight. “Hardware manufacturers have suffered from shrinking margins as volume growth has flattened out at the same time as prices have continued to fall. Network service providers have fared better and still enjoy high growth for M2M connections even if the rate of increase has slowed down in several markets.” He points out that M2M is now starting to generate substantial revenue streams for large operators despite of the typical monthly ARPU of just a few euros. Berg Insight anticipates that 2010 will be a positive year for the global wireless M2M market with hardware shipments returning to growth and a continued increase in the number of network connections. New M2M initiatives launched by major mobile operator groups are expected to have a positive influence on demand, stimulating new large-scale projects. Regulatory developments are predicted to have a major impact on the telematics industry. The EU is expected to propose formal legislation for the introduction of eCall by 2014 but in Brazil the fate of Resolution 245 is more uncertain. Another significant development to watch will be the progress of the Dutch government’s plans to introduce a nationwide electronic road charging system for all motor vehicles.

2009-12-04
Berg Insight says finding the right revenue models will be critical for mobile entertainment
According to a new research report from the analyst firm Berg Insight, the prospects for the mobile entertainment industry look bright for the coming decade. “All the prerequisites for the mobile phone to move beyond voice services on a large scale are finally in place, and the users are ready”, said Sabine Ehlers, Associate Analyst, Berg Insight. “The challenge now facing providers of mobile entertainment services is to adapt their products to the mobile medium.” She adds that the mobile phone is not a terminal which encourages aimless browsing and exploring. Therefore the first challenge facing content producers is to ensure that their products are easy to find and sold through channels which the consumers feel confident using, traditionally operator portals or branded stores. A key issue still to be resolved is however to find appropriate business models for mobile entertainment. Berg Insight recommends content providers to explore new price models, such as pay-per-session and subscriptions, to create more dependable revenue streams. To begin with operators are advised to offer differently sized subscriptions of minutes or bytes, and then increasingly bundle these with services such as TV and music, as a way to retain customers and to maintain revenue per subscriber. To reach the majority of users who are not yet willing to pay for mobile services, Berg Insight also recommends exploring applications as vehicles for advertising, as well as contents sold bundled with other digital goods or even physical products.

2009-11-24
Berg Insight says mobile will account for 11.7 percent of digital ad spend in 2014
According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014. This will then correspond to 11.7 percent of the total digital advertising market. As the digital convergence blurs the differences between devices the definition used for mobile advertising is that it is the digital media exposed on a mobile handset screen. The report predicts that the mobile media will become a natural part of the marketing media mix. “Handsets are highly private devices that offer a unique platform for personal interaction with consumers”, said Marcus Persson, telecom analyst, Berg Insight. “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Just the simple fact that people are able to make a phone call or send a text message anywhere at any time has changed the conditions for marketing in general.” He adds that many marketing campaigns are designed to trigger a response in the form of a voice call, SMS/MMS or a visit to a mobile web site. On-screen advertising on mobile displays has not taken off until very recently but is becoming increasingly relevant with the rising popularity of advanced Internet-enabled smartphones. Berg Insight anticipates that there will be increasing convergence between traditional web and mobile advertising as the PC and mobile technological capabilities will come to merge. The most likely result of such a development is the formation of a few dominant digital advertising networks spanning all types of devices. Corporations such as Google and Microsoft openly aspire for this position in competition with among others Apple, Nokia and Yahoo!. Ultimately the control over advertising in handsets will reside far beyond the traditional mobile network environment.

1 2 3 4 5 6 7 8 9 10 ...