Public transport ITS in Europe is a billion-euro market
According to a new research report from the analyst firm Berg Insight, the market value for Intelligent Transport Systems (ITS) deployed in public transport operations in Europe was € 1.03 billion in 2014. Growing at a compound annual growth rate of 7.2 percent, this number is expected to reach € 1.46 billion by 2019. Berg Insight is of the opinion that the European market for ITS for public transport is in a growth phase which will continue throughout the forecasted period. The fluctuating economic climate has in most countries had limited effect on this market as the public investments which underpin a major part of the ITS initiatives have remained stable throughout the periods of crisis in most countries. A group of international aftermarket solution providers have emerged as the leaders on the European market for public transport ITS. The dominant providers are Trapeze Group, INIT and IVU, all having European headquarters in the German-speaking region and substantial installed bases across a multitude of countries in Europe and beyond. Examples of companies with major market shares on national markets in Europe include Ineo Systrans in France and Vix in the UK. Other significant players include the Spanish groups Indra, GMV and Grupo Etra, Swarco’s subsidiary Swarco Mizar in Italy, Atron in Germany, Italy-based PluService, the Norwegian provider FARA and the Belgium-based company Prodata Mobility Systems. Volvo Group is moreover a notable player from the vehicle OEM segment, offering the ITS4mobility system in partnership with Consat Telematics in Europe. “Similarly to adjacent telematics verticals, the European market for public transport ITS has in recent time seen a number of significant mergers and acquisitions”, said Rickard Andersson, Senior Analyst, Berg Insight. He mentions the recent deals Prodata Mobility Systems which was acquired by Kapsch CarrierCom in July 2014 and Sabatier Geolocalisation’s acquisition of SPIE Sud-Est’s Silvie business in October in the same year. The leading ITS provider Trapeze Group has moreover acquired a large number of providers of complementing technology in 2012–2014. Berg Insight anticipates that this consolidation trend will continue in the upcoming years. “Several players continue to have inorganic growth as a key strategy, so further M&As can be expected among telematics and ITS providers for public transport in 2015–2016”, concluded Mr. Andersson.

Shipments of connected digital signs will reach 17.2 million in 2019
According to a new research report from Berg Insight, global shipments of connected digital signage displays grew by 21.7 percent to 7.3 million units in 2014. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. Shipments to the EU28+2 countries totalled 1.8 million units, whereas shipments to North America reached 2.1 million units. The Rest of World region accounted for the remaining 3.4 million units shipped in the year. Berg Insight forecasts that global shipments of digital signage displays will grow at a compound annual growth rate (CAGR) of 18.7 percent in the next five years to reach 17.2 million units by 2019. As a result, the number of connected digital signage displays in active use worldwide will grow from 25.4 million in 2014 at a CAGR of 20.2 percent to 63.8 million in 2019. A new trend in the digital signage market is the expansion in both the high-end segment and the entry-level segment. “Growth in the high end of the market is driven by customers’ needs for next-generation signage solutions, which often involve integrations with various IT systems to enable the presentation of dynamic real-time information and targeted delivery of engaging content”, said Lars Kurkinen, Senior Analyst at Berg Insight. He adds that promising opportunities are emerging for software vendors that develop middleware to enable more connected and integrated digital signage experiences. The growing opportunity for entry-level digital signage systems is on the other hand fuelled primarily by the availability of new products at lower price points. “The emergence of new low-cost media players, declining prices for flat-panel displays and popularization of SaaS-based software solutions has made it easier and less costly than ever before to take a digital signage system into use”, said Mr Kurkinen. The price for entry-level systems has declined to just a few hundred dollars, which is creating new opportunities in many application areas, concludes Mr Kurkinen.

The installed base of wireless IoT devices in Industrial Automation reached 10.3 million in 2014
According to a new research report from the analyst firm Berg Insight, the installed base of wireless IoT devices in industrial automation reached 10.3 million in 2014. The number of wireless IoT devices in automation networks will grow at a compound annual growth rate (CAGR) of 27.2 percent to reach 43.5 million by 2020. There is a wide range of wireless technologies used in industrial automation with different characteristics and use cases. 802.15.4 based standards such as WirelessHART and ISA100.11a are major contenders at the field level in process automation networks. Wi-Fi and Bluetooth are the most widespread technologies in factory automation while cellular connectivity typically is used for remote monitoring and backhaul communication between plants. The increasing popularity of Ethernet based networks in factory automation is one of the key drivers for the popularity of Wi-Fi in such applications. Increased usage of standard devices such as tablets and smartphones in for example mobile HMI solutions is also an important driver for the adoption of Wi-Fi as well as Bluetooth in automation equipment. The wireless IoT device market is served by a multitude of players from various backgrounds including global automation solution providers, automation equipment and solution vendors, industrial communication specialists and IoT communication specialists. Emerson, Honeywell, GE and Yokogawa are leading vendors of 802.15.4 devices in industrial automation. Siemens, Cisco, Belden, Moxa, Schneider Electric and Eaton are major vendors of Wi-Fi devices while Eaton, GE and Sierra Wireless are important vendors of cellular devices for industrial automation applications. “Companies are now deepening the integration between industrial automation systems and enterprise applications and the promise of IoT is getting more tangible by the day”, said Johan Svanberg, Senior Analyst, Berg Insight. Large multinational corporations are beginning to systematically develop and adopt best practices to maximise the benefits of IoT technology in every part of their organisations. IT/OT convergence, smart factories, Industry 4.0 and the Industrial Internet of Things are all concepts which are part of the ongoing evolution of industrial automation. “Innovation in sensor technology, wireless connectivity, energy harvesting, 3D printing, big data and cloud solutions along with seamless exchange of information between devices, systems and people paves the way for improved performance, flexibility and responsiveness throughout the enterprise value chain”, concluded Mr. Svanberg.

Europe and North America have today reached 9 million insurance telematics policies
According to a new research report from the analyst firm Berg Insight, the number of insurance telematics policies in force on the European market reached 4.8 million in Q4-2014. Growing at a compound annual growth rate (CAGR) of 42.4 percent, this number is expected to reach 28.1 million by 2019. In North America, the number of insurance telematics policies in force is expected to grow at a CAGR of 50.6 percent from 4.2 million in Q4-2014 to reach 32.5 million in 2019. The European insurance telematics market is largely dominated by hardwired aftermarket blackboxes while instead self-install OBD devices represent the vast majority of all active policies in North America. Berg Insight expects a shift towards a greater share of solutions based on smartphones and embedded OEM telematics systems in all markets in the upcoming years. The insurance telematics value chain spans multiple industries. Insurers with notable presence in the insurance telematics market include Progressive, UnipolSai, State Farm, Allstate, Generali, Allianz and Insure The Box. Renowned telematics suppliers active in the insurance field for example include Octo Telematics and Cobra Automotive Technologies (Vodafone Automotive) as well as Intelligent Mechatronic Systems, Baseline Telematics and Scope Technologies. Wunelli, Modus, MyDrive Solutions and DriveFactor are also notable players in the market. Automotive OEMs are increasingly taking an active part in the ecosystem as well. Examples include BMW, Fiat, Citroën, Renault-Nissan, General Motors and Ford. In addition, mobile operators such as Vodafone, Telefónica, Verizon and Sprint have started offering insurance telematics solutions, commonly working with telematics partners. The nascent insurance telematics market is currently in a phase of strong growth which is expected to accelerate in the coming years. “Europe and North America so far represent the vast majority of all insurance telematics programs and active policies from an international perspective, and the front-running national markets include the US, Italy and the UK”, said Rickard Andersson, Senior Analyst, Berg Insight. He adds that increasing uptake is expected also in other markets in the coming years. Differentiated telematics offerings are predicted for a broader range of segments, and insurers are increasingly expected to embrace usage-based pricing as well as claims-related insurance telematics and various value-added services. Key influencers that will boost the market include the proliferation of smartphone-based solutions and the connected car trend which pave the way for mass-market deployments. Positive developments are also expected in the field of data ownership and transferability. “Berg Insight anticipates a future scenario where data portability is supported, enabling policyholders to bring their driving data and associated risk scores to a new insurance provider similarly to a credit score”, concluded Mr. Andersson.

IoT platform revenues will grow to € 2.4 billion worldwide in 2020
The global market for third party Internet of Things (IoT) platforms will show solid growth in the next few years, according to a new research report from the analyst firm Berg Insight. Total IoT platform revenues are forecasted to grow at a compound annual growth rate (CAGR) of 32.2 percent from € 450 million in 2014 to € 2.4 billion in 2020. Third party IoT platforms are relatively new in the market and display a great diversity in terms of functionality and application areas. Broadly speaking, most IoT platforms fall into one of the following three categories: connectivity management platforms, device management platforms and application enablement platforms. These platforms enable companies and organisations to develop and deploy IoT solutions faster and at lower cost by offering more standardised components that can be shared across multiple solutions in many industry verticals. The world of machine-to-machine (M2M) communication is gradually moving from vertical, single purpose solutions to multi-purpose and collaborative applications interacting across industry verticals, organisations and people – a world of Internet of Things (IoT). It is difficult to make a clear distinction between M2M and IoT, although the term IoT better describes the evolution of connected devices, with accelerating scale and scope, as well as higher focus on interoperable solutions. “M2M often involves highly customised solutions deployed within single industry verticals or companies to improve existing business operations”, said André Malm, Senior Analyst, Berg Insight. IoT puts more emphasis on integration of sensors, devices and information systems across industry verticals and organisations to transform operations and enable creation of new business models. “IoT focuses on gaining new insights from analytics based on data from diverse sources to support decision making, improve products and services”, continues Mr Malm. Third party IoT platforms enable companies to focus on differentiation created by unique capabilities and insights from data rather than duplicating non-differentiating functionality such as connectivity integration, device management, data collection, storage and analytics. “In the past, companies have often developed M2M solutions where connected devices sent data via a network directly to an application that handled data storage and processing, security and business logic”, said Mr Malm. “These solutions normally required long development cycles and high cost, with little scalability and flexibility to handle a growing number of devices and evolving functional requirements” added Mr Malm. Adoption of third party IoT platforms is now growing rapidly. “Awareness of the product category is increasing at the same time as companies are realising the value of using a third party platform rather than re-invent the functionality in-house”, concluded Mr Malm.

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