Location-Based Advertising and Marketing – 2nd Edition
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Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based marketing and advertising market will grow from € 526 million in 2012 at a CAGR of 65 percent to € 6.5 billion in 2017. Find out what the industry leaders are doing and anticipate their strategies for the future in this 200 page report in Berg Insight’s LBS Research Series.
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