Location-Based Advertising and Marketing
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Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based marketing and advertising market will grow from € 192 million in 2011 at a CAGR of 91 percent to € 4.9 billion in 2016. Find out what the industry leaders are doing and anticipate their strategies for the future in this 170 page report in Berg Insight’s LBS Research Series.
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